Agentic health and safety policy and risk assessment generation service for UK micro-businesses (1–10 employees) that are legally required to have written H&S policies and fire risk assessments but can't afford a £500–£1,500 H&S consultant engagement. It replaces the consultant who conducts a manual workplace interview and produces a generic policy pack. SafePass ingests business type, premises details, and activity descriptions to produce HSE-compliant written policies, COSHH assessments, and fire risk assessments tailored to the specific business.
Why now
No live signals provided today; rationale draws on HSE enforcement data showing increased inspection activity targeting micro-businesses post-COVID, and persistent r/smallbusiness threads about H&S compliance confusion. Signal gap noted.
Commercial value
UK law requires any business with 5+ employees to have a written H&S policy; fire risk assessments are required for all non-domestic premises regardless of size. H&S consultants charge £500–£2,000 for a policy pack and £300–£800 for a fire risk assessment. Target: tradespeople, beauty salons, small retailers, childminders. Willingness to pay: £79–£149 for a full pack. TAM: ~1.4 million UK businesses with 1–9 employees, most of whom are non-compliant.
Go-to-market
First 10 customers via UK tradesperson Facebook groups (electricians, plumbers, painters) and beauty industry forums. Hook: 'HSE can fine you £20,000 for not having a written H&S policy — get yours in 10 minutes for £99.' Partner with trade associations (FMB, NICEIC) as white-label compliance tool. Pricing: £99 one-time or £29/year for annual refresh.
2-week MVP
Single output: user selects their business type from a dropdown (e.g. 'sole trader electrician'), answers 10 questions about their premises and activities, and receives a written H&S policy document formatted to HSE's own template structure — the single document most commonly requested by clients and insurers. No fire risk assessment, no COSHH, no annual monitoring. Day-1 outcome: a printed, signed-ready H&S policy the customer can show to their insurance broker or client — replacing a £300 consultant visit.
Agent score
0.66 — Commercial score reflects a genuine compliance mandate and real consultant budget being displaced; capped at 0.74 because ACV is low (£99–£149) requiring volume, and the market is price-sensitive. Speed is very high — HSE policy templates are publicly available, LLM fills them from a short intake form, shippable in under 1 week; first 10 customers reachable via tradesperson Facebook groups with zero paid spend. Defensibility is the weakest of the set — the output is easily replicated; moat only emerges through brand trust and template library depth.
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