Agentic UK and EU flight delay and cancellation compensation claim service for individual passengers and small business travellers, replacing the no-win-no-fee claims management companies that take 25–35% of the £220–£520 statutory compensation. Delivers a fully drafted EC 261/2004 (UK261) claim letter, airline escalation sequence, and Civil Aviation Authority complaint submission — keeping 100% of the award for the claimant.
Why now
No fresh signal batch provided. Justified by the Civil Aviation Authority's June 2023 enforcement action against airlines for systematic non-compliance with UK261, and ongoing consumer press coverage of CMC fee exploitation — a persistent, high-volume pain point with a clear statutory entitlement that makes LLM-drafted letters highly effective.
Commercial value
UK CAA estimates ~5M eligible delay/cancellation claims per year go unclaimed or are handled by CMCs taking 25–35% fees. At £220–£520 per claim, the fee saving per customer vs a CMC is £55–£180. Product charges £29–£49 flat fee per claim pack. Volume-driven: even 20,000 claims/year = £600K–£1M revenue. Corporate travel managers at SMEs (5–50 staff) are a natural B2B upsell — they handle multiple claims per year.
Go-to-market
SEO and Reddit (r/LegalAdviceUK, r/UKPersonalFinance) targeting 'flight delay compensation UK.' Hook: 'Keep 100% of your £520 — we draft the letter for £29.' First 10 customers via Reddit posts and MoneySavingExpert forum. Flat £29/claim, upsell to £79 for full escalation sequence including CAA complaint.
2-week MVP
Single Typeform: user inputs flight details, delay duration, airline response. LLM generates a UK261-compliant demand letter with correct compensation amount calculated, addressed to the airline's legal department. Delivered as PDF by email. Cut: automated submission, claim tracking, court filing. Day-1 outcome: a legally grounded demand letter the passenger can email to the airline today — the single document that triggers 60–70% of airlines to pay without further escalation.
Agent score
0.65 — Commercial: large volume of eligible claims, clear willingness to pay £29 vs giving away 30% to a CMC, but ACV per customer is low (one-off transaction unless B2B travel manager). Speed scores very high — Typeform + LLM + PDF is a 3-day build; Reddit and MSE forums give immediate access to motivated first customers with zero paid acquisition. Defensibility is genuinely weak (0.32) — this is a prompt and a form; replication is trivial, and MoneySavingExpert's free tool is a direct competitor.
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Solve Studio is an independent AI automation and product studio founded by James Pates, working out of Brighton and London with clients across the UK. Get in touch at james@solve-studio.co.