Agentic UK People with Significant Control (PSC) register compliance, confirmation statement filing, and Companies House identity verification (IDVT) service for small company directors and secretaries required to verify their identity under the Economic Crime and Corporate Transparency Act 2023. Replaces the company secretary or accountant who charges £150–£500 per filing cycle to update the PSC register, file the annual confirmation statement, and now navigate the new mandatory identity verification regime that Companies House is rolling out through 2025.
Why now
No fresh signal batch provided today; justified by Companies House mandatory identity verification rollout under ECCTA 2023, with the transition period for existing directors ending in 2025 — a time-boxed compliance event affecting every UK company director and creating a defined urgency window.
Commercial value
4.2 million active UK companies must file annual confirmation statements; the new IDVT requirement under ECCTA 2023 is creating a one-time compliance event affecting every director. Accountants charge £150–£500 per company annually for company secretarial work — a clear budget line. A £79/year subscription replacing ad-hoc accountant fees is compelling for micro-companies. ACV £79–£149; TAM at even 1% of active companies = 42,000 customers = £3–6M ARR.
Go-to-market
Partner with UK accountancy practices as white-label resellers — they have the client lists and want to offload low-margin company secretarial admin. List on AccountingWeb marketplace. Price: £79/year per company self-serve, £149/year white-label. First 10 customers: post in r/Entrepreneur UK and message 20 sole-director companies on LinkedIn who list 'company director' without an accountant.
2-week MVP
Single feature: guided IDVT checklist + confirmation statement data-gathering form → system pre-fills the Companies House WebFiling confirmation statement fields and generates the step-by-step IDVT submission instructions for the director. No API integration with CH; founder manually QAs and sends the completed filing instructions within 24 hours. Cut: PSC register change tracking, registered office management, multi-company dashboard. Day-1 outcome: director completes their overdue confirmation statement and IDVT without calling their accountant.
Agent score
0.67 — Commercial: 4.2M addressable companies, named accountant budget line, time-boxed IDVT urgency event — 0.78; capped because ACV is low and volume acquisition is hard solo. Speed: form + instructions pack is a <1-week build; accountant outreach on AccountingWeb is a known channel — 0.87. Defensibility: low switching cost once filed; only moat is accountant white-label relationships and accumulated CH policy interpretation — honest 0.45.
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